Story

Omnra is revolutionizing the mindfulness industry with a first-of-its-kind platform that connects practitioners to a global community while transforming practice time into tangible social impact.

In today’s stress-filled world, millions seek peace through mindfulness practices, yet current platforms leave practitioners isolated in their journey. Omnra solves this fundamental problem by creating a community-centered ecosystem where users can see others practicing in real-time, connect with world-class mindfulness experts, and convert their practice time into meaningful impact.

Founder’s Story: Andy Tsai, Omnra’s founder, brings 20 years of martial arts practice (4th dan in Kendo) and over 1,000 hours of personal meditation experience to this venture. After experiencing both entrepreneurial success and failure in China (2012-2018), Andy turned to meditation, practicing 3 hours daily for a year. During his entrepreneurial years, Andy personally trained over 5,000 salespeople, increasing average monthly revenue per representative from $3,000 to $30,000. This business background gives him unique insight into what mindfulness teachers truly need: a supportive community system that doesn’t require extensive sales skills to thrive.

The Problem: Traditional mindfulness apps treat meditation as a solitary experience, missing the powerful connection that comes from practicing in community. Content creators prioritize views over quality, teachers lack effective platforms to share their wisdom without becoming marketers, and users struggle to translate daily practice into concrete helping actions.

Our Solution & Proprietary Technology: Omnra provides a balanced ecosystem where sincere practice, community support, and meaningful rewards work in harmony:

• Global Community Connection: See exactly how many people are practicing with you right now—creating a powerful sense of shared experience
• Teacher-Friendly Platform: Designed for mindfulness advocates to focus on teaching, not selling—guided by Andy’s experience training thousands of salespeople
• Practice-Based Reward System: Earn “Mindfulness Coins” based on actual practice time (capped at 6 hours daily)
• Better-Than-Organic Farm Partnership: Exclusive access to farm products with 10x the nutrition, grown without pesticides or chemicals, available at significant discounts
• Crowdfunded Wisdom: Our community will fund teachings from renowned spiritual masters like Maha Guru, making Omnra the ultimate destination for mindfulness wisdom

Market & Business Metrics:

• Global mindfulness market: $9 billion by 2027 (8.6% CAGR)
• Target CAC: $4.20 (industry average: $4.85)
• Projected LTV: $187 (22-month subscription average)
• Monthly churn target: 4.2% (industry average: 5.7%)
• Year 1 target: 50,000 active users
• Year 3 target: 750,000 active users
• Path to profitability: 18 months post-launch

Revenue Model:

• Premium subscription: $6.99/month, $59.99/year (projected 42% conversion from free tier)
• Teacher commission: 20% of tipping and course sales
• Marketplace revenue: 30% commission on better-than-organic farm products
• Projected Year 3 revenue: $15.2M

Use of Funds: With your investment of $1 million:

• $350,000: Platform development and proprietary 432Hz sound technology
• $300,000: User acquisition (targeted CAC: $4.20)
• $250,000: Teacher recruitment and community development
• $100,000: Operations and contingency

Investment Opportunity: By investing in Omnra, you’re backing a platform designed to help mindfulness communities “grow and prosper through love, sharing, education and community bonding.” Join us in creating a world where every moment of practice creates ripples of positive change.